What is Search Engine Optimisation:
Search engine optimisation is the process of ensuring Google and the other major search engines gives your brand the exposure it deserves each time someone makes a relevant search query.
Why does this matter?
For many businesses, the search engines continue to be the single biggest driver of relevant traffic. Not only are the traffic volumes significant, but the conversion rates are often considerably higher too.
Our clients have been featured in:
Rankings We’ve Achieved
- Mobile Insurance – #1
- Industrial Shutters – #1
- Phone Insurance – #1
- Baby Names – #1
- Roller Garage Doors – #1
- Used Trucks – #1
- Hiking Holidays – #1
- Printed Tea Towels – #1
- PPC Management – #1
- Cakes – #4
- Pregnancy – #1
- Brochure Design – #2
- Industrial Flooring – #1
- Tea Towels – #2
And thousands more in short and long tail terms…
What does great SEO look like?
There was a time when SEO was just about links and landing pages. Don’t get me wrong, those two things are still essential. but ultimately all Google is trying to do is rank great content from great brands, and that means doing far more than just acquiring links.
As a business you need to truly understand where your brand is positioned in your market. Who is your target audience and what can you offer them that nobody else is able to? Then you need to create a content framework around this to ensure your content is always on-brand. Finally, you must create a channel strategy, with SEO at the centre, that ensures this content is distributed across all relevant channels, including social media, blogging, influencer marketing, reviews and email.
Only by building this holistic strategy can you ensure you are demonstrating as many brand signals to Google as possible.
Over the last 6 years we have delivered hundreds of SEO campaigns to businesses across the UK, and ranked #1 for some of the biggest terms available. There are several things are clients have come to expect from us:
Results – we have held number one spots for some of the biggest terms available
Communication – we don’t hide behind monthly reports, but instead believe in regular phone and face to face communication. Every week we do thorough performance checks across all campaigns and ensure this information gets back to the client along with relevant action.
Full digital strategy – far too many SEO agencies still treat SEO as a standalone discipline. We believe great SEO sits at the heart of a great marketing strategy, so we ensure there is a clear brand identity in place along with complete content and channel strategies.
Where are we based?
We are located in the heart of Maidenhead town centre, just a three minute walk from the train station. Maidenhead is in the Thames Valley between Reading, Slough, Wycombe and Henley, and easily accessible from the M40 and M4. There is parking available.
Recent SEO articles:
– Modern SEO part 1 – Why you shouldn’t be worried about the latest penguin update
– Modern SEO part 2 – 4 very practical reasons you need a clear brand strategy
– Modern SEO part 3 – The surprising importance of influencer marketing
Our Clients Say
“Inbound began working with us on our first club in 2011. We are now opening our seventh and this is in no small part to the work they have done. They have gone far beyond what you would normally expect. First class people and first class service!”
Andy Tee, Simply Gym
“Not only have Inbound kept us in the top three organic positions for all major search terms for nearly two years, but our conversion rate has almost quadrupled! Would highly recommend Inbound to anyone.”
Stephen Hudson, Easy Fit Garage Doors