Advanced SEO techniques to help you take market share of your search audience.
Our bread and butter has always been SEO and that continues to be the case. Only now SEO looks very different. SEO is no longer about aggressively building links or fixating on certain keywords, and any agency that tells you otherwise is at risk of seriously damaging your business.
Modern SEO is about building real brands…
People love brands and Google exists to give the people what they want, so no matter what market you’re in Google is crawling the web looking for any signs that you’re a trusted brand. This is a complex process and consequently SEO has grown to encompass an incredibly broad range of online marketing tactics.
Our clients have been featured on:
Rankings We’ve Achieved
- Mobile Insurance – #1
- Industrial Shutters – #1
- Phone Insurance – #1
- Baby Names – #1
- Roller Garage Doors – #1
- Used Trucks – #1
- Hiking Holidays – #1
- Printed Tea Towels – #1
- PPC Management – #1
- Cakes – #4
- Pregnancy – #1
- Brochure Design – #2
- Industrial Flooring – #1
- Tea Towels – #2
And thousands more in short and long tail terms…
Recent SEO articles:
– Modern SEO part 1 – Why you shouldn’t be worried about the latest penguin update
– Modern SEO part 2 – 4 very practical reasons you need a clear brand strategy
– Modern SEO part 3 – The surprising importance of influencer marketing
Technical health and performance
Google reads pages in a particular way, and it wants to see that websites are delivering content quickly to people across a broad range of desktop, tablet and mobile devices. If your site loads slowly or there are broken links and duplicate content, then you’re going to have an uphill struggle to achieve good organic rankings.
Website design and user experience
Google is monitoring user interaction to assess how relevant and engaging your content is to your audience. If the average visitor spends 3 seconds on the site and then heads back to look at the next result, this will not bode well for your rankings. Modern on-page optimisation – human behaviour is extremely unpredictable. When someone lands on your web page there are countless things that they might be hoping to find – pricing, testimonials, case studies, technical data, address info, links to resources, etc… The more content you can provide for all possible users, the stronger your organic rankings.
How can you make the internet a better place for your audience? That should be a question you are constantly asking. Are there informative resources you could create to help them, funny blog posts to entertain them or beautiful imagery to dazzle them? It is this content that will form the basis of your link and social strategy.
Social media marketing
Every brand requires a social dimension. In some cases it may be limited to Google+, Twitter and LinkedIn, in others it may encompass Pinterest, Facebook or Instagram. The key is to first ask What are we trying to achieve? Better rankings is one answer, but there are countless direct benefits that you should also be thinking about – recruitment, direct sales, brand awareness, customer service or event promotion to name a few.
Link solicitation may have changed beyond recognition but that is not to say that (high quality) links are any less powerful than they used to be. We have a long list of advanced tactics we employ to attract the right kind of links from authoritative sources.
One of our most scalable forms of link solicitation is digital PR. This is a real art but when done right can attract literally hundreds of links and citations from quality sources. Over the last 12 months there is barely a single large media outlet that hasn’t linked or cited our client brands.