Our PPC management and optimisation covers a range of platforms:
- Google AdWords
- Bing Ad Center
- Facebook Advertising
- Mobile Advertising
- Native Advertising
Choosing the right kind of advertising depends on your goals, content and audience. By partnering with us we’ll help you to identify your critical ad channels as well as leading the optimisation and management of your campaigns. While each advertising network differs in detail, the overarching themes are what we work to; setup, optimise, reiterate:
A large part of our PPC service involves conversion rate optimisation (read about our CRO offering), by tracking data to its fullest extent, we are able to accurately report on and suggest improvements for all paid traffic activity.
Our PPC campaigns cover discovery, optimisation and growth:
We get to know not only your business, but your competitors too. Checking their spend, high performing keywords or even mystery shopping to understand their conversion process. We’ll also dig into your consumers, what’s already working? What are they searching for? What search terms are likely to drive the best sales? Our discovery session sets out the best possible plan for proceeding with a PPC campaign.
Whether you’re running a text ad campaign or a display campaign with banners and imagery, we’ll continuously test and improve advertising copy to drive the highest converting traffic to your landing page.
Starting with a relatively small budget is often the best approach; our experience with a huge number of advertising platforms will allow us to scale what works and cut back on what doesn’t. Whether you’re starting on AdWords, Facebook or a private display network we can find a route to grow sales through a paid advertising budget.