Content Marketing
Creating and promoting content that places you in front of the right kind of people.

Content Marketing
Creating and promoting content that places you in front of the right kind of people.

Visually impressive content, or content that serves a purpose to educate, excite or humour are just some of the avenues we take to promoting your business online.
Our process is simple:

Plan, Produce, Promote

We plan our content marketing strategy around your business objectives – whether that’s developing your social community, generating leads or increasing organic search rankings.

Why Content Marketing?

Content marketing is all about creating the best experience for your visitors – content that is useful, entertaining, informative, consistent and relevant guides customers and clients to visit, engage and convert.
As traditional advertising struggles to reach customers, content marketing is a fresh approach that attracts customers and creates brand evangelists.

"Where Should I Store...?" mini-site.

The Inbound Approach

Plan

Inbound Digital Marketing leads each campaign with a Discovery Session, where the content team gains a thorough understanding of content in your sector or niche in order to create content that best reflects your objectives.
We use social listening, competitor research and backlink research combined with applying existing tone and branding to create a plan for your company.

Our research concludes with the creation of a content strategy that will work for you and integrate with your wider inbound marketing and SEO plan. We will always put strategy first, and constantly review our content marketing strategy to make sure our content achieves results.

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Create

Our in house production team of copywriters, designers and developers work to create inventive, creative and shareable content that your customers (and search engines) will love.

Content marketing is an ongoing process that will help keep your online marketing fresh, relevant and focused.

 

Promote

We use a range of outreach tools and existing contacts and relationships that we have built in order to give your content the reach and visibility it deserves. This includes blogger outreach, press releases and outreach on social media networks.
The aim of our promotion strategy is:

  • Increased referral traffic
  • Inbound links for improved SEO and search engine rankings
  • Increased brand exposure on popular and relevant blogs and sites
  • Building a social community
  • Increasing sign-ups for email marketing campaigns.

 

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There is a huge range of content we have created online for our clients. We will create a bespoke plan to find out which form of content will work for you. Our content includes:

 

  • Blog Posts
  • Branded on-site content sections or digital magazines
  • Visual content, including infographics
  • Whitepapers
  • Social media campaigns
  • Mini-sites
  • Blogger review outreach campaigns
  • Quizzes
  • Digital PR
  • Tutorials and Guides
  • Research papers and reports
  • Newsletters
  • Competitions and Giveaways

 

Interested in hearing more about how our content marketing services can transform your online marketing?

Contact us.

Our Clients Say

Inbound began working with us on our first club in 2011. We are now opening our seventh and this is in no small part to the work they have done. They have gone far beyond what you would normally expect. First class people and first class service!”

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Andy Tee, Simply Gym

“Not only have Inbound kept us in the top three organic positions for all major search terms for nearly two years, but our conversion rate has almost quadrupled! Would highly recommend Inbound to anyone.”

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Stephen Hudson, Easy Fit Garage Doors

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