Simply Gym SEO


Simply Gym approached us in 2011 with a single gym in Cheltenham. Their goal was to grow gym membership through an organic SEO campaign and ultimately open several more clubs in the UK. The website was very outdated, had no previous SEO work and was attracting just a handful of visitors each day.

What Did We Do?

The existing website needed an overhaul to get up to speed with SEO best practice and a high quality link building campaign was required. We mapped out the website with a wireframe and created a new design that allowed us to target key terms within the market.  This was followed by an aggressive link building campaign to capitalise on the foundation we had built.


  • Search Traffic:
    • Year 1: 500/week to 4,000/week
    • Year 2: 4,000/week to 6,500/week
  • Simply Gym has opened 7 more clubs since we started.
  • Referral traffic from our link generation also accounts for 2,000 visits/month


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Our Clients Say

Inbound began working with us on our first club in 2011. We are now opening our seventh and this is in no small part to the work they have done. They have gone far beyond what you would normally expect. First class people and first class service!”

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Andy Tee, Simply Gym

“Not only have Inbound kept us in the top three organic positions for all major search terms for nearly two years, but our conversion rate has almost quadrupled! Would highly recommend Inbound to anyone.”

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Stephen Hudson, Easy Fit Garage Doors

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