Great Food Club Case Study


From January to October 2014 our campaign with the Great Food Club increased organic traffic by 1300%, however the website was struggling to convert additional users. We came to Great Food Club with a strategy to improve the conversion rate and drive new membership through the website.

What Did We Do?

After reviewing the traffic data, it became clear that new users were navigating the website well, but they were rarely viewing the key ‘join now’ page of the website. We decided to improve the way in which the USPs were communicated by incorporating a lightbox as well as making tweaks to some of the page layouts.


Following the changes, we gathered data for a month and compared the rates at which members were signing up to previous months. As a result, the conversion rate for new users visiting the website increased from 1.2% to 2.8% a 135% increase.

“Inbound are focused, efficient and they deliver on the key performance indicators that matter. They are also motivated to come up with their own ideas – and are prepared to challenge yours – rather than just following instructions. They are experts in the digital sphere and have the technical know-how needed to progress virtually any online project. They will be a valuable addition to your team.”

Matt Wright, Owner of The Great Food Club

Our Clients Say

Inbound began working with us on our first club in 2011. We are now opening our seventh and this is in no small part to the work they have done. They have gone far beyond what you would normally expect. First class people and first class service!”

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Andy Tee, Simply Gym

“Not only have Inbound kept us in the top three organic positions for all major search terms for nearly two years, but our conversion rate has almost quadrupled! Would highly recommend Inbound to anyone.”

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Stephen Hudson, Easy Fit Garage Doors

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