DWS Lead Generation

Background

After working with DWS for a number of years, we decided to further grow the site’s traffic by introducing a pay-per-click campaign that focused exclusively on lead generation. The purpose was to develop a new marketing channel that brought in a steady and profitable revenue stream.

What Did We Do?

We analysed the market and analysed a range of relevant keywords to determine the best use of budget given the expensive ‘cost per click’ rates in the legal sector. After deciding on the keywords, our PPC team set up website and call tracking, built out the campaign and began testing and optimising traffic.

Results

After just 3 months the campaign was performing extremely well, with over 20 leads/month at a cost per lead of just £15. The campaign continues to provide an alternative and reliable pipeline of leads that complements their existing SEO campaign.

 

Cost Per Conversion

dws ppc

Conversion Rate

conversion rate

Cost Per CLick

cpc

Our Clients Say

Inbound began working with us on our first club in 2011. We are now opening our seventh and this is in no small part to the work they have done. They have gone far beyond what you would normally expect. First class people and first class service!”

Profile Picture

Andy Tee, Simply Gym

“Not only have Inbound kept us in the top three organic positions for all major search terms for nearly two years, but our conversion rate has almost quadrupled! Would highly recommend Inbound to anyone.”

Profile Picture

Stephen Hudson, Easy Fit Garage Doors

Latest Articles

  • The death of monthly reporting

    I don’t know if this is a controversial viewpoint or not, but I’m pretty sure monthly reporting is bullshit. I get that the analysis needs to happen, and I get that some clients (usually marketing…

  • The Brilliant David Aaker Strategic Brand Planning Model – An Overview

    We’ve all been there. Some smart ass asks you to explain your target audience, USP or value proposition and it seems that no matter what you say they shoot you down - "It’s too generic.…

  • The underrated art of copying

    A friend of mine once told me that the most undervalued part of good business was market research. That friend is now running one of the fastest growing tech companies in the UK (according to…