Console Deals Case Study


Console Deals was crushed by Google’s Penguin algorithm at the start of 2012 with their organic traffic grinding to a halt and a flat ‘peak’ December season later that year. As a result, the client was spending several times more budget on AdWords PPC to compensate.

What Did We Do?

We took on an aggressive content marketing campaign, specifically around press and survey data. We distributed several press releases throughout 2013 with link placements on leading industry media outlets as well as mainstream websites like Bloomberg and The Economist.


The results speak for themselves, organic traffic went from 7,000/month in October 2013, to over 120,000/month by the end of October 2014 and the website is now a market leader, with organic rankings surpassing top brands like ASDA, GAME, Argos and Tesco.

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Our Clients Say

Inbound began working with us on our first club in 2011. We are now opening our seventh and this is in no small part to the work they have done. They have gone far beyond what you would normally expect. First class people and first class service!”

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Andy Tee, Simply Gym

“Not only have Inbound kept us in the top three organic positions for all major search terms for nearly two years, but our conversion rate has almost quadrupled! Would highly recommend Inbound to anyone.”

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Stephen Hudson, Easy Fit Garage Doors

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